People
Team members
Mission
Make PostHog a hub for product engineers to learn and collaborate
Q3 2023 Goals
Objective:
- Become an authority and vital resource on building successful products.
Goals:
- Nail Twitter for content distribution (Owner: Andy)
- Make PostHog for Startups the default choice for technical founders (Owner: Joe)
- Scale the newsletter to thousands of engaged subscribers (Owner: Andy)
- Create a hub of non-PostHog product engineering content (Owner: Ian)
- Ship printed PMF guide with a distribution plan (Owner: Lottie)
- Improve the docs and tutorials (Owner: Lior)
Rationale:
Previously we've set metric-centric goals. This made sense when business-as-usual work drove growth easily, but we feel marketing and content needs to become more mission driven to drive long-term bottom-up growth. We still monitor several metrics, but we treat them as indicators of progress rather than discrete goals.
Our gut instinct is that, while community is a very hard problem to solve, getting it right might be the thing that unlocks our next surge in growth. An engaged and happpy community is a stimulant for word-of-mouth growth. The longer we wait, the harder it'll be to make it work. Community is not a monolith – it includes all sorts of dimensions, including social, content, and direct engagement via Slack, the website etc.
Paid ads fall under business-as-usual. We're working towards making paid ad spend as lean as possible, so we can divert budget to other more leveraged activities.
Some of our goals are long term – i.e. we don't expect to "complete" all them in Q3, but progress them as effectively as possible, and continue on into the future.
Output metrics we care about
- New org signups
- Website unique users
- ICP signups
- Organic SEO users
- Newsletter signups
Anti-goals
- TikTok
- Podcasts
- Going deep on YouTube
- Solving support
Slack channel
What we're building
Check out the company roadmap to see what we're working on next!